
nendo: A Big Book of Small Ideas
A large-format book that uncovers the secrets behind Nendoâs unique creative process.
He named his firm âNendoâ, the Japanese word for modelling clay; he uses manga-like sketches to illustrate his design concepts; and he creates some of the most imaginative furniture in the world: he is Oki Sato, one of Japanâs most prolific designers. At any given moment, he has hundreds of projects in the works â architecture, interiors, furniture, tableware, and more. âThere is nothing I would not design,â says Sato.
Sato renders his designs with remarkable conceptual clarity. At the outset, he allows his imagination to run wild and then documents his idea with a simple black line drawing â be it a bathroom basin defined by a single, ceramic swirl or a pair of wooden chopsticks that twist together to become one. These 2D images are converted into minimal 3D shapes described with clean outlines and a largely monochrome palette. Like a traditional Japanese ink painting, which constructs an image with just a few brush strokes, Sato extracts the unnecessary and eliminates distraction.
Featuring Satoâs original sketches, full-scale product images and explanatory texts, Project Nendo uncovers and unpicks the designerâs unique creative process, guiding the reader step-by-step through his innovative and playful world to reveal the secrets behind fifty of his inimitable works.
Hardback
96 pages
380 x 270mm Diameter
Original: $27.00
-65%$27.00
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nendo: A Big Book of Small Ideas
A large-format book that uncovers the secrets behind Nendoâs unique creative process.
He named his firm âNendoâ, the Japanese word for modelling clay; he uses manga-like sketches to illustrate his design concepts; and he creates some of the most imaginative furniture in the world: he is Oki Sato, one of Japanâs most prolific designers. At any given moment, he has hundreds of projects in the works â architecture, interiors, furniture, tableware, and more. âThere is nothing I would not design,â says Sato.
Sato renders his designs with remarkable conceptual clarity. At the outset, he allows his imagination to run wild and then documents his idea with a simple black line drawing â be it a bathroom basin defined by a single, ceramic swirl or a pair of wooden chopsticks that twist together to become one. These 2D images are converted into minimal 3D shapes described with clean outlines and a largely monochrome palette. Like a traditional Japanese ink painting, which constructs an image with just a few brush strokes, Sato extracts the unnecessary and eliminates distraction.
Featuring Satoâs original sketches, full-scale product images and explanatory texts, Project Nendo uncovers and unpicks the designerâs unique creative process, guiding the reader step-by-step through his innovative and playful world to reveal the secrets behind fifty of his inimitable works.
Hardback
96 pages
380 x 270mm Diameter
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Description
A large-format book that uncovers the secrets behind Nendoâs unique creative process.
He named his firm âNendoâ, the Japanese word for modelling clay; he uses manga-like sketches to illustrate his design concepts; and he creates some of the most imaginative furniture in the world: he is Oki Sato, one of Japanâs most prolific designers. At any given moment, he has hundreds of projects in the works â architecture, interiors, furniture, tableware, and more. âThere is nothing I would not design,â says Sato.
Sato renders his designs with remarkable conceptual clarity. At the outset, he allows his imagination to run wild and then documents his idea with a simple black line drawing â be it a bathroom basin defined by a single, ceramic swirl or a pair of wooden chopsticks that twist together to become one. These 2D images are converted into minimal 3D shapes described with clean outlines and a largely monochrome palette. Like a traditional Japanese ink painting, which constructs an image with just a few brush strokes, Sato extracts the unnecessary and eliminates distraction.
Featuring Satoâs original sketches, full-scale product images and explanatory texts, Project Nendo uncovers and unpicks the designerâs unique creative process, guiding the reader step-by-step through his innovative and playful world to reveal the secrets behind fifty of his inimitable works.
Hardback
96 pages
380 x 270mm Diameter





















